You have decided to buy organic cotton clothes because you value quality, design and sustainability. However, so that that ( be ) t-shirt or sweatshirt maintains its original softness and the printed art does not lose intensity, post-purchase care is key.
Washing natural fabrics is not complicated, but it requires understanding that we are facing a premium fiber. Here we teach you how to master the care of sustainable garments like a professional.
1. The secret is in the temperature (Maximum 30°C)
Organic cotton has not been treated with synthetic resins to prevent thermal shrinkage. Therefore, heat is its main enemy.
- Pro tip: Always wash cold or at a maximum of 30 degrees. Not only will you protect the fibers so that they do not shrink, but you will reduce the energy consumption of your home, being consistent with the eco-friendly philosophy.
2. Upside down: Protects the design
As an artwear firm, our garments carry art in the center. To protect impressions and vibrant colors from rubbing with the washing machine drum:
- Action: Always turn the garment over before inserting it into the machine. This prevents surface wear and keeps the details intact for years.
3. Choose the right detergent (Goodbye to chemicals)
If you have chosen toxic-free fashion (certified by OEKO-TEX), it would not make sense to wash it with aggressive chemicals.
- Recommendation: Use ecological or neutral detergents. Avoid at all costs the use of bleach (chlorine) and synthetic softeners, since the latter "waterproof" the fiber, causing it to lose its natural breathability.
4. Air drying: The final touch
The dryer is the fastest method, but also the most destructive for organic cotton. Extreme heat weakens the fibers and can deform the garment.
- The alternative: Shake the garment when leaving the washing machine and hang it in the shade. Natural drying allows the fabric to recover its organic shape without thermal stress.
5. Conscious ironing
If you need to iron, do it while the garment is slightly wet and always inside out. The steam is enough to remove wrinkles without pressing the fiber with very high temperatures.
Investing in quality is investing in durability
At ( be ) we don't create ephemeral fashion. We believe in the concept of slow fashion: buy less, choose better and make it last. When you learn how to care for organic cotton, you are extending the life of a work of art and reducing your environmental impact.
Are you looking to renew your basics with the best quality on the market? Our garments not only take care of your skin, but are designed to withstand the passage of time if you treat them with love.
Ready to feel the difference from premium organic cotton?
Explore our releases and get a piece designed to last.
0 comments